Investment-Centric Innovation Project Management

Retail Price: $39.95

$34.95

Winning the New Product Development Game
Steven James Keays, M.A.Sc., P.Eng.
Hardcover, 6×9, 350 pages
ISBN: 978-1-60427-151-5
August 2018

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Description

The subject of innovation has become a permanent fixture of the current political and economic discourse across the globe. In fact, the belief that economic growth is driven by innovation is common. Ironically, however, the literature on the subject has so far been anything but genuinely innovative.

Investment-Centric Innovation Project Management remedies this situation. It unveils a comprehensive, yet novel management and execution framework to transform an idea into a successful commercial enterprise without breaking the bank. The first half of the book adopts the viewpoint of the innovator through the details of the innovation’s development journey. The second half advances this journey, where the actual running of an innovation business is explored. The underlying theme of the book will remind the reader that the innovation journey is but the means to the real end: the successful commercialization of the innovation, measured by the sustained ROI delivered to the journey’s investors.

Written by a leading expert in the aerospace, cleantech, defense, energy, and manufacturing sectors, this seminal reference empowers companies of all sizes to carry out their innovation programs with the smallest investment risks and highest probability of successful commercialization.