Communicate, Lead, and Transform

Retail Price: $44.95

Direct Price: $39.95

Behaviors to Break Free from Your Mental Wheel Ruts
By William J. Murray, PMI-ACP, PMP and Eddie Merla, PMI-ACP, PMP
Softcover, 6×9, 294 pages
ISBN: 978-1-60427-186-7
e-ISBN: 978-1-60427-843-9
July 2022

This book is also available for rent
ISBN: 978-1-60427-186-7 Categories: , ,


There are numerous books on how to improve your communication and leadership skills that are based solely on theory.  This is not one of them.  This how-to guide employs an empirical approach to meaningful improvement and aims to help you to leverage your own observations, assessments, experiences, and learning experiments, not just ours as the authors.

The first section deals with building better behavior-based communication skills, while working on fixing your mental wheel ruts (reinforcing negative behaviors that you find yourself performing over and over again).  The communications section details how to listen better, build relationships, give and receive feedback, and mine disagreements for value, among other topics.  The second section on leadership describes effective leadership in the virtual environment, building great work teams, and coaching for success.  The final section combines your communication and leadership improvement areas into a focused transformation plan.

Transformative communication and leadership behaviors involve a commitment to improvement, patience, practice, change, hard work, and small victories in order to reinforce your efforts. However, you have to start somewhere. This is your jumping-off point.

Key Features

• Provides online assessments to help gauge your starting point towards building transformative communication and leadership behaviors
• Goes beyond the basic motivational leadership lectures to feature actionable ways to improve your communication and leadership skills
• Details tactics for how to use disagreements within the team to actually add value to the project/organization
• Downloads include instructor material for professors (lesson plan examples, templates, and slide decks) and tools and templates to assist readers in completing exercises presented throughout the book — available from the book’s Download Resource Center at

About the author(s)

William J. Murray has over 45 years of industry experience including senior management at a large multinational chemical company; owner and Managing Director of WJ Murray & Associates, a strategic management consulting organization; and as a senior consulting manager at Expressworks International, LLC, a change management consulting organization. He has also served as an adjunct professor at Rice University and the University of Houston. Bill’s consulting focus is on assisting leaders in the development and, more importantly, the execution of strategic plans. His consulting clients have included IBM, Chevron, Shell Oil of North America, United Airlines, Exxon Mobil, Rolls Royce, BMC Software, Kellogg Brown and Root, Baylor College of Medicine, Baker Ripley House, Saudi Aramco, the University of Texas Health Science Center, and the European Academy for Thoracic and Cardiac Surgery Limited.

Eddie Merla, PMI-ACP, PMP is the owner and founder of Duende Project Management Services, a training and consulting company. Over his many decades of experience, Eddie has implemented project management programs, strategies, and best practices for multiple organizations and in multiple industries. His project management engagements have included North America, Europe, the Middle East, South America, and Asia. He has also implemented organizational structures to support large projects and improve the delivery of project and program results. Eddie has also coached corporate clients in the transition from traditional project management practices to agile methods.

Table of Contents

PART I: Communication        

Chapter 1: Communicate, Lead and Transform

Chapter 2: Failing to Communicate Is Not an Option

Chapter 3: Who Are You? Your Personality Traits

Chapter 4: Listen Better to Succeed

Chapter 5: Receiving and Giving Feedback — Are You Ready?

Chapter 6: Every Relationship Has Value

Chapter 7: Consequential Communication

Chapter 8: Mining Disagreements for Value

Chapter 9: Presenting Is Leading

PART II: Leadership

Chapter 10: Lead to Succeed

Chapter 11: Team Dynamics

Chapter 12: Coaching for Success

Chapter 13: Good Teams to Great Teams

PART III: Transformation

Chapter 14: Transformation: Develop Your Plan—Make It Happen


Appendix A: The Johari Window

Appendix B: Relationship-Building Tool

Appendix C: Multi-Criteria Decision Tool

Appendix D: Goals, Planning, and Metrics Templates

Appendix E: Example: Team Ground Rules

Appendix F: Facilitation Guide



“Based on the results in our classrooms, this book is a must-read for people committed to developing their communication and leadership skills.”
David Vassar, Ph.D., Assistant Dean for Professional and Corporate Programs,
Susanne M. Glasscock School of Continuing Studies, Rice University

“This book is a highly relevant must-have for any manager or team member. It is filled with practical tips and exercises to help everyone become more effective communicators and leaders. It will provide you the skills to perform at the highest level.”
Andrea Lapsley, President, Texas Library and Archives Foundation

“I found this book to be amazingly insightful and helpful for a physician leader who had never made a foray into the business world previously. It provided clarity and broke down into simple concepts those everyday interactions that occur when developing and implementing strategic plans.”
Kurt D. Edwards, MD, FACS, Chief of Trauma and Critical Care, Level 1 Trauma Center

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