Digital Manifesto

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Principles and Practices for Orchestrating an IT Value Chain
François Zielemans
Hardcover, 6×9, 312 pages
ISBN: 978-1-60427-134-8
January 2018

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Business and IT executives are increasingly working side-by-side in an effort to strengthen their company’s strategic advantages, capture new markets that are often digital, and realize value from disruptive technologies. Many professionals responsible for defining and executing IT strategy are being continuously pressured to digitize their company’s business model and become more agile, innovative, and pro-active, yet they lack the knowledge and guidance to achieve results.

This powerful guide from IT executive and digitalization consultant François Zielemans provides a set of principles and practices that will help executives connect business and IT teams by adopting a shared belief system and business model, converge or even fuse business and technology life cycles, and increase the agility and effectiveness of the entire digital value chain. Digital Manifesto provides a road map for turning potential value into realized value.

Key Features

  • Introduces the six core principles that will enable business and IT executives and practitioners to substantially improve the value realization of their company’s investments in information technology
  • Devotes an entire chapter to each of the six core principles, explaining their relevance and providing tangible tools and practices to turn theory into practice
  • Explains that the six core principles, and the frameworks, models, and best practices used to operationalize them, should be considered a source of guidance and structure to be tailored to the needs, objectives, and maturity of the organization
  • Supplies brief case studies at the end of each chapter to give readers the opportunity to see how these principles have been applied in actual companies
  • WAV includes downloadable IT business model canvases for foundation and entrepreneurial IT, and an Excel template to calculate net present value of an outsourcing deal, with and without real options—available from the Web Added ValueTM Download Resource Center

About the author(s)

François Zielemans has over 20 years of IT management and international consulting experience. He is currently an IT executive responsible for the solution engineering business unit of the Centric organization, a European IT provider that delivers infrastructure and software solutions for a variety of markets. While planning and executing digitalization and other projects, Mr. Zielemans applied the principles and practices covered in this book, thus reshaping and further refining them in the process. Prior to joining the Centric organization, François advised numerous large multi-national organizations on the digitalization of their business models, leading several organizational transformations in complex and dynamic environments. He has a Bachelor’s Degree in Mechanical Engineering and Master of Science Degree in Business Administration. He is a prolific author and has a popular blog called The Digital Manifesto

Table of Contents

Chapter 1: Thriving in Digital Markets

Capabilities to Lead in a Digital World

Interdependent Chapters

Independent Thinking


Chapter 2: Less Defensive, More Offensive

Why This Principle Matters

How to Become Less Defensive, More Offensive

IT Service Provider Adopts Agile


Chapter 3: Less Inside, More Outside

Why This Principle Matters

From Internal Focus to External Focus

Beginners’ Course: From Offline to Online

Advanced Course: Democratization of Electricity Market


Chapter 4: Less Uniform, More Differentiated

Why This Principle Matters

How to Become Less Uniform, More Differentiated

From Low to High Gear


Chapter 5: Less Static, More Flow

Why This Principle Matters

How to Become Less Static and Follow the Flow

Trading Flowers and Plants 2.0


Chapter 6: Less Isolation, More Cohesion

Why This Principle Matters

How to Become Less Isolated and More Cohesive

The Telco that Loved to Reorganize


Chapter 7: Less Cost, More Value

Why This Principle Matters

From Cost-Focused to Value-Focused

Second Round IT Outsourcing for a Pharmacompany


Chapter 8: The Digital Manifesto

The Digital Manifesto Is a Set of Interdependent Principles

The Digital Manifesto Encourages Diversity

The Digital Manifesto Is a Growth Path


Appendix A: Make-or-Buy Revisited

Appendix B: Wanted Alive: Architect Who Looks Beyond TOGAF

Appendix C: Glossary of Terms, Concepts, Methods, and Technology




“Being a successful IT service provider in today’s market is an almost impossible challenge. Compliancy, security, cost, recruitment, and constantly changing business demands make it a daily balancing act. This guide offers a great framework for dealing with constant change. It’s practical and spot-on!”

Hans Janssen, CEO and co-founder of BFly Ventures