Investment-Centric Innovation Project Management

Key Features

• Recasts the innovation process away from focusing on the widget to what an eventual buyer actually buys: a purpose realized through functions
• Establishes a formal taxonomy of innovation along three axes—the integrated product, the ready product, and the schema product—and associates each one with their respective, distinguishing features of development and commercialization
• Sets out key success factors, priorities, and work sequences throughout the development journey, including the all-important innovation landscape that must be quantified first
• Lays out the complete road map for the evolution of the original idea, anchored by the technology readiness level methodology
• Identifies the many pitfalls of the design process, the pursuit of intellectual property, and the securing of funds to sustain the innovation journey
• Leads the reader, step-by-step, through the process of securing the first client, the second client, and the ultimate commercial roll-out
• Highlights the many factors that go into the ramping-up of the business from technology development to commercial operations, with an emphasis on what works, what doesn’t, and what to watch out for
• Points out the sources and nature of risks (known, unknown, and unknowable) stalking the innovator along the way and the means to corral them effectively and proactively
• Outlines the key success factors for assembling a potent management team, for creating a success-driven culture, and for managing the business’ relationships with the outside world