Effective Project and Change Sponsorship

Retail Price: $44.95

Direct Price: $39.95

Getting the Most from Your Strategic Investments
Ori Schibi, PMP, CMP, PMI-ACP
Softcover, 6×9, 334 pages
ISBN: 978-1-60427-174-4
September 2020

This book is also available for rent


Effective Project and Change Sponsorship addresses the challenges that organizations face surrounding the sponsorship of projects and change initiatives. This long overdue book provides techniques, remedies, and approaches to improve the way these initiatives are sponsored, led, and executed to ensure context, alignment, and a focus on value creation. Readers will learn key concepts about specific aspects of project sponsorship, including overcoming the most common and challenging project-related obstacles, connecting the key elements of project and change management, and advanced techniques to effectively engage stakeholders and manage their expectations.

This book provides a comprehensive and holistic approach to sponsoring initiatives across the organization. It gives sponsors a toolbox to deal with a variety of challenges and situations in any type of project life cycle (including agile and waterfall). Sponsors will learn how to lead their initiatives from inception to success by reducing waste, redundancies, misunderstandings, and misalignments. In addition, they will also discover how to overcome organizational silos, effectively handle organizational politics, and facilitate the building of high-performing teams.

This guide is designed for senior managers, organizational leaders, project managers, change practitioners, and anyone who is involved in leading initiatives in the organization—including managers of PMOs, members of steering committees, and “accidental” project or change sponsors.

Key Features

  • Digs deep into understanding the nature of organizational change and how to effectively deal with the main challenges associated with change initiatives
  • Details concepts that are aligned with the latest trends in organizational change management, project management, and those items that connect them together
  • Proposes solutions to challenges around sponsor capacity and project resource allocation
  • Applies practical concepts to better manage stakeholder expectations and effectively engage them
  • Anticipates emerging trends and the future of project sponsorship with a focus on value creation and how to best lead an organization’s most valuable assets—its people
  • WAV features an initial impact audit and tools for stakeholder analysis, among other valuable documents—available from the Web Added Value Download Resource Center

About the author(s)

Ori Schibi, MBA, PMP, PMI-ACP, SMC, CMP, Agile-PM, is president of PM Konnectors, an international consulting practice based in Toronto. With a focus on disciplined agile practices, project management, change management, and organizational agility, PM Konnectors provides a variety of services which delivers tangible value and quick turnaround to their clients. Many large to mid-sized organizations in diverse industries and levels of governments have benefited from their wide range of innovative business solutions.

Mr. Schibi is a thought-leader and subject matter expert in organizational change, agile, and project management. He is the author of Managing Stakeholder Expectations for Project Success and co-author of Effective PM and BA Role Collaboration and Agile Business Analysis. Ori is also a speaker and consultant with over 25 years of proven experience in driving value creation, improving organizational agility, and effectively dealing with complex programs to stabilize business, create growth and value, and lead sustainable change.

Table of Contents

Chapter 1: Introduction to Sponsorship

Chapter 2: Actions Required to Fix Sponsorship

Chapter 3: The Effective Sponsor: The Right Level of Involvement

Chapter 4: Working with Stakeholders: Relationships, Boundaries, and Communication

Chapter 5: Change Sponsorship

Chapter 6: Project Sponsorship

Chapter 7: Key Tips and Concepts for Effective Sponsorship

Chapter 8: Sponsorship Is Commitment



Effective Project and Change Sponsorship is a vital work for business, government, and NGOs facing unprecedented change. It is full of relevant data, insights, and absolutely wonderful tips and processes to enable greater project success. This guide is a thorough, accessible, and insightful tool for great project and change management.”

Alan C. Middleton, PhD., Executive Director, Schulich Executive Education Centre, York University

“Ori has clearly articulated the importance the role of an engaged sponsor has in successful project and change management. He has outlined the challenges with sponsorship and the associated impacts while providing recommendations on how to identify sponsorship issues and effectively rectify them. He highlights the need for sponsors to understand the significance of their role, the expectations of their role, and how critical it is to have the right sponsor in place with the right level of involvement.  I thoroughly enjoyed this read and would recommend it to anyone looking to further improve their sponsorship awareness and skills.”

—Angie Kleihauer, PMP, CCMP, Manager, Information Technology